Case Studies
See how Gargle has helped these practices succeed!
Lakeland Family Dental x Gargle
9000%
ROI
45-50
NPS/Month
“Work with a strategist on what to implement, don’t expect results without implementation. Gargle has worked as my partner and made sure that my vision was in alignment with the strategy and products that they implement- ed. As someone who is very hands-on in every aspect of my business, I appreciate the collaboration and expertise that Gargle brings to the table!”
– Dr. Stephen Greer (Lakeland Family Dentistry)
Case Study
Lakeland Family Dental x Gargle
Industry
Dental Marketing
Website
gargle.com
9000%
RETURN (ROI)
45-50
NPS/Month
From WORD-OF-MOUTH TO GOOGLE REVIEWS & MAILERS:
How Updated Marketing Can Increase Your ROI
In 2020, Dr. Stephen Greer joined Lakeland Family Dentistry. He took over the Lakeland location, 45 minutes from the original practice location. With two offices in different locations, Dr. Greer knew he needed to be strategic about his marketing approach. The only problem was the practice was outdated in technology and relied heavily on word-of-mouth referrals rather than online reputation to help market his new practice. With his work cut out for him, Dr. Greer started taking a hands-on approach with his marketing partner; Gargle.
“Work with a strategist on what to implement, don’t expect results without implementation. Gargle has worked as my partner and made sure that my vision was in alignment with the strategy and products that they implemented. As someone who is very hands-on in every aspect of my business, I appreciate the collaboration and expertise that Gargle brings to the table!”
– Dr. Stephen Greer (Lakeland Family Dentistry)
Cherry Orthodontics
x Gargle
1287
Increased Clicks
56%
NPS/Month
“Krystina was ecstatic with the way that Gargle was able to boost their online presence and generate more new patient leads by strategically using social media ads and managing their resources well.”
Case Study
Cherry Orthodontics
x Gargle
Industry
Dental Marketing
Website
gargle.com
HOW CHERRY ORTHODONTICS BROKE
THROUGH THEIR NEW PATIENT PLATEAU
Overall, Cherry Orthodontics was doing well with their marketing. They had a steady flow of patients and a strong marketing foundation. However, their office manager, Krystina, wanted more new patients looking for high-dollar treatments. With her business background, she decided to think outside the box. Working with Gargle, their trusted marketing partner, Krystina, and Gargle put together a social media advertising plan and strategy. They decided to allocate $1000 per month to social media ads in order to increase website visits, generate leads, and attract new patients.
$6.33
COST EFFICIENCY
1287
INCREASED CLICKS
56%
NPS/Month
“What would you say to a dentist who says they are too busy for new patients?”
“That means they don’t want to grow. Their practice is dying, and they don’t realize it. No business says they don’t want more clients. Dentists need to prioritize new patients to set them up for success in all their business decisions. Having a strategic marketing partner like Gargle is the first step…”
– Dan Johnson (Acre Wood Dental)
Case Study
Acre Wood Dental x Gargle
Industry
Dental Marketing
Website
gargle.com
600%
COLLECTIONS
SO YOU DON’T NEED NEW PATIENTS
Finding Growth Within a Full Schedule
“That means they don’t want to grow. Their practice is dying, and they don’t realize it. No business says they don’t want more clients. Dentists need to prioritize new patients to set them up for success in all their business decisions. Having a strategic marketing partner like Gargle is the first step in building a successful practice. Start something today and go all in!”
– Dan Johnson (Acre Wood Dental)
“What I really like about Gargle is that they send me reports that show exactly what is happening and what’s being done… There is a lot of communication, which is important. These reports show me that something is going on, which is really important to know. Gargle isn’t just taking my money, hitting play, and not doing anything. There is a constant focus on the practice and what we are doing.”
– Dr. Peter of Peter Family Dental
Case Study
PETER FAMILY DENTAL
The Objective
Instead of continuing to pay
substantial sums to insurance
companies in the form of write-offs, Dr. Peter transitioned his practice entirely to a fee-for-service model. This move led to a decrease in patient appointments. He initially managed his digital marketing but struggled due to limited resources and time. To address this, Dr. Peter needed a better marketing strategy to attract quality patients and keep his schedule full.
The Overview
DOUBLING NEW PATIENT COUNT WITH GARGLE’S AD AGENCY
Dr. Peter wanted to make a change. Instead of paying insurance companies thousands of dollars in write-offs, he shifted his practice to be fully fee-for-service. As expected, his patient count began to drop as he was no longer in-network with insurance providers. To increase new patient flow, Dr. Peter knew he needed to take a different approach and reallocate the money he was previously spending on insurance and invest them into his marketing strategy. Dr. Peter previously tried marketing, but it never really worked for him. Managing his digital marketing proved to be not only time-consuming but ineffective. Prior to Gargle he also hired a marketing company to run digital campaigns for him, but he said it seemed like they “took my money, and I wasn’t sure if they were doing anything with it.”
Feeling discouraged, Dr. Peter knew he needed to collaborate with a company that has a history of expertise and transparency. He remembered that Dental Marketing, the company he had previously worked with for postcards, was closely partnered with the digital marketing company Gargle. He knew that Dental Marketing was a quality company with quality products, so he had trust in Gargle from the start.
After collaborative discussions, Dr. Peter and his team at Gargle developed a strategy specific to his practice. Since Dr. Peter no longer relied on insurance companies to drive patients to his office, he had a lot of same-day appointments available. He worked with Gargle to run Google and social media ads targeting “same-day” or “emergency” patients who couldn’t get into their dentist for weeks. He also wanted to target someone looking for the RIGHT dentist. Dr. Peter approaches each patient differently and wants to ensure he has plenty of time in the appointment to get to know the patient and develop a relationship. He tried to attract patients that he could build a strong connection with.
As a result of Dr. Peter’s strategic approach to advertising, his practice went from seeing 20 new patients a month to 40 new patients a month in less than a year!
South Weber Dental
x Gargle
90%
Case Acceptance
100%
NPS/Month
The most important component of the overall marketing strategy was Gargle’s expertise in optimizing South Weber Dental’s Google Business account. Gargle’s proven strategy made it easier for patients to access vital information and improve visibility on Google.
The power of Brand Awareness
AND HOW IT INCREASES NEW PATIENT FLOW
Practice: South Weber Dental
Problem
Dr. Eric Russell realized he had an uphill battle when he purchased his practice in early 2020. Covid-19 was beginning to take its effect on the market, forcing small businesses and dental practices to shut down for a period of time.
In addition, Dr. Russell was having difficulty differentiating himself from the practice across the street. He would often get phone calls for their practice due to the lack of differences in brand awareness in the eyes of the consumer. Because of that, he was losing potential new patients.
Strategy
Dr. Russell’s marketing goals centered on two main objectives: establishing distinct brand recognition in his local area and targeting an older demographic (ages 50 and above).
Gargle built a new website as a hub for social media and Google ads, focusing on restorative dentistry, implants, and other complex cases. The advertising also generated more Google reviews, boosting online search credibility.
The most important component of the overall marketing strategy was Gargle’s expertise in optimizing South Weber Dental’s Google Business account. Gargle’s proven strategy made it easier for patients to access vital information and improve visibility on
Results
With the help of Gargle, South Weber Dental now sees 30 new patients a month whereas before, they only saw 15 on average, a 100% increase in new patients! In addition with Gargle focusing on educational marketing their case acceptance rate is at 90%, surpassing their goal for the year.
South Weber has increased its collections by 10% in the last year, and they are projected to exceed their goal of $1 M in collections before the end of 2023.
-
100% New Patient
Increase/mo -
10% Collection
ncrease -
90% Case
Acceptance Rate
Cherry Orthodontics
x Gargle
1287
Increased Clicks
56%
NPS/Month
South Weber Dental
x Gargle
90%
Case Acceptance
100%
NPS/Month
Lakeland Family Dental x Gargle
9000%
ROI
