Social media has become an essential marketing tool for dentists. Here are 7 practical strategies to enhance your dental practice’s social media presence. Once you have identified your dental practice’s persona and set your social media goals, it’s time to amp up your social media efforts. Here are seven practical strategies to enhance your dental practice’s social media presence.
1. Follow Dental Industry Experts
Following dental industry experts on social media platforms like Twitter, LinkedIn, and Instagram is an excellent way to stay updated with the latest trends and developments in the industry. It will help you inform your patients about new technologies, procedures, and treatments. You can also share their posts and articles on your social media profiles, increasing your credibility and visibility.
Here are a few dental marketing experts you should be paying attention to! (Don’t forget to click to follow them!)
- Are you interested in social media marketing? Minal Sampat is a major influencer specifically for dentists!
- The Dental A Team is excellent at training staff on efficiencies, answering and converting calls, operations, etc., so give them a follow!
- We can’t forget about orthodontists! Orthodontic Pearls is another influencer with a tight-knit group of orthodontists sharing best practices. (side note: it is for orthodontists only)
- As dental marketing experts, Gargle shares informational marketing tips, videos, blogs, and fun!
2. Reach Out to Neighbors or Friends to Follow Your Dental Office
Having a strong local presence on social media platforms is always beneficial. You can contact your neighbors, friends, and family to follow your dental office’s social media profiles. You can also encourage your patients to follow your profiles and share your posts with their network.
3. Incentivize Your Staff to Like, Comment, and Share Your Posts
Your staff can be your biggest advocates on social media platforms. You can incentivize them to like, comment, and share your posts with their network. It will increase your reach and create a positive image of your dental practice among their friends and family members.
4. Create QR Codes for Easy Access to Your Social Platforms
As a dental professional, creating QR codes that lead directly to your social media pages can be a great way to engage with your patients and build your online presence. By placing these codes in your waiting room, operatory rooms, check-in desk, or on promotional materials, patients can easily follow and interact with your practice on platforms like Instagram, Facebook, and Twitter.
5. Create Contests and Giveaways
Contests and giveaways are an excellent way to engage your patients and followers on social media platforms. It will increase your engagement and create brand awareness among their network. You can create a contest where patients can win a free dental checkup or a teeth whitening treatment by sharing your post or tagging their friends in the comments section. Here is an example of a recent giveaway we posted for a new client, Kayscreek Dental, which received 47 comments and 89 likes in two days.
6. Post Fun Things You Do in Your Practice with Your Staff
Posting fun things, you do in your practice with your staff, like birthdays, anniversaries, group outings, charity events, etc., can help create a friendly and welcoming image of your dental practice on social media platforms. It will connect your followers to your dental practice and encourage them to visit it. Check out our post below for our client Robert L. Rodriguez! This one post got him 89 likes, 75 comments, and 3 shares which is amazing!
7. Let’s Talk Social Media Ads
When creating dental ads, it’s important to consider your target audience and what they may look for in a dental provider. Highlight your unique selling points, such as specialized services or a welcoming atmosphere, and consider using eye-catching visuals to grab viewers’ attention. Ad copy should be concise and engaging, highlighting the benefits of choosing your practice. Here is an example of a successful ad we are running for our client, Peter Family Dentistry, which is averaging around 900 clicks:
Utilize Our Expert Strategies to Enhance Your Social Presence
Social media platforms are a great way to market your dental practice and reach a larger audience. Remember, 75% of internet users use social media to research products before purchasing. Think of your social feed as your journal, where every post, comment, and interaction reflects your journey as a dentist and your dental practice. It’s a record of your past, growth, and current identity, allowing others to see how you’ve evolved and what you stand for. By curating your social feed thoughtfully, you can showcase your expertise, build a solid online presence, and connect with potential patients in a meaningful way. Follow these tips to amp up your social media presence and grow your dental practice.
Engage Your Patients
Social media posting and ads can be daunting for many businesses, including dental practices. In today’s digital age, having a strong social media presence is crucial for building brand awareness, engaging with current patients, and attracting new patients. However, creating consistent and effective social media content can be time-consuming and challenging, especially if you don’t have a dedicated marketing team or partner. If you’re running a dental practice and struggling to keep up with your social media presence, it’s worth considering partnering with a marketing agency, like Gargle, that specializes in dental marketing (and dental marketing ONLY).
In the words of one of our clients, Lisa Postorino, at Hammond Dental in Las Vegas,
“I love Jennifer and the Gargle social team. They are on point, and it’s worth it. We got down a good routine – it has been personal and worked well. You guys are easy to work with. I tell everyone about Gargle!”
Let’s get social, book a demo with one of our experts today!