Case Studies
See how Gargle has helped these practices succeed!
Lakeland Family Dental x Gargle
9000%
ROI
45-50
NPS/Month
“Work with a strategist on what to implement, don’t expect results without implementation. Gargle has worked as my partner and made sure that my vision was in alignment with the strategy and products that they implement- ed. As someone who is very hands-on in every aspect of my business, I appreciate the collaboration and expertise that Gargle brings to the table!”
– Dr. Stephen Greer (Lakeland Family Dentistry)
Case Study
Lakeland Family Dental x Gargle
Industry
Dental Marketing
Website
gargle.com
9000%
RETURN (ROI)
45-50
NPS/Month
From WORD-OF-MOUTH TO GOOGLE REVIEWS & MAILERS:
How Updated Marketing Can Increase Your ROI
“Work with a strategist on what to implement, don’t expect results without implementation. Gargle has worked as my partner and made sure that my vision was in alignment with the strategy and products that they implemented. As someone who is very hands-on in every aspect of my business, I appreciate the collaboration and expertise that Gargle brings to the table!”
– Dr. Stephen Greer (Lakeland Family Dentistry)
Cherry Orthodontics
x Gargle
1287
Increased Clicks
56%
NPS/Month
Case Study
Cherry Orthodontics
x Gargle
Industry
Dental Marketing
Website
gargle.com
From WORD-OF-MOUTH TO GOOGLE REVIEWS & MAILERS:
Overall, Cherry Orthodontics was doing well with their marketing. They had a steady flow of patients and a strong marketing foundation. However, their office manager, Krystina, wanted more new patients looking for high-dollar treatments. With her business background, she decided to think outside the box. Working with Gargle, their trusted marketing partner, Krystina and Gargle put together a social media advertising plan and strategy. They decided to allocate $1000 per month to social media ads in order to increase website visits, generate leads, and attract new patients.
$6.33
COST EFFICIENCY
1287
INCREASED CLICKS
56%
NPS/Month
“What would you say to a dentist who says they are too busy for new patients?”
“That means they don’t want to grow. Their practice is dying, and they don’t realize it. No business says they don’t want more clients. Dentists need to prioritize new patients to set them up for success in all their business decisions. Having a strategic marketing partner like Gargle is the first step…”
– Dan Johnson (Acre Wood Dental)
Case Study
Acre Wood Dental x Gargle
Industry
Dental Marketing
Website
gargle.com
600%
COLLECTIONS
350
NPS/MONTHS
4 TOTAL
LOCATIONS
SO YOU DON’T NEED NEW PATIENTS
Finding Growth Within a Full Schedule
In the early days of Acre Wood Dental, owners Dan Johnson & Dr. Benjamin Johnson were doing anything and everything regarding marketing. Although some of their efforts worked to maintain their patient base, Dan and his brother, Dr. Johnson, weren’t seeing the desired results. They knew there was a missing piece to the marketing puzzle. The missing piece? New patients. Without new patients, momentum and growth became paralyzed, even with a full schedule of returning patients on the books. Acre Wood Dental was doing well with maintaining patients, but they didn’t fully realize the value of new patients and how it would impact their business. That is when they started working with Gargle.
“That means they don’t want to grow. Their practice is dying, and they don’t realize it. No business says they don’t want more clients. Dentists need to prioritize new patients to set them up for success in all their business decisions. Having a strategic marketing partner like Gargle is the first step in building a successful practice. Start something today and go all in!”
– Dan Johnson (Acre Wood Dental)
West Valley Dental
x Gargle
Saved $62K
on Marketing
Doubled
collections
“I cannot stress enough the importance and power of a strong marketing partner who knows who we are. Gargle puts our practice’s goals and brand integrity first. It’s all about listening to your client, creating that relationship, and building something you are both excited to be a part of. Gargle knows who I am, who my team members are, who Dr. Hsue is, and what we worked so hard to create…”
– Jenny, West Valley Dental Office Manager
Case Study
West Valley Dental
The Objective
The objective of the project was to increase West Valley Dental’s revenue while decreasing marketing spend. We aimed to enhance their marketing components while keeping their spending as low as possible. Additionally, the project focused on creating a marketing strategy that used their specific and humorous brand to attract quality patients and drive revenue growth.
The Overview
Increasing Revenue
for West Valley Dental
How West Valley Dental Utilized Gargle To Double Revenue To $5 Million in one year
In 2021, West Valley Dental needed to be more cohesive with its marketing partners. One firm managed postcards only. Another firm managed the website. Others managed their digital ads on Google. One managed their Social Media, and so on. They finished that year at $2.5M in collections, nothing to be ashamed of, but their office manager, Jenny, knew Dr. Hsue could produce more, and the staff was ready to support him. They were ready to figure out the missing components of their marketing engine. In 2022, Jenny decided to have Gargle, Inc, a dental-specific marketing agency, become their full-service digital marketing partner. Up to that point, Gargle was the only company that had helped them save money on their postcards.
With Gargle now serving as their independent marketing arm, they had full visibility and could provide more transparency into the amount of money spent on each campaign. This partnership became vital to their success. In 2022, that first year as West Valley Dental’s exclusive marketing partner, Gargle’s marketing strategy, saved Dr. Hsue’s practice $62k in marketing spend from the previous year, and increased their production to $4.98 million, a $2.48 million increase from the year before! The doctor’s implant and full arch caseload are now booked over three months out! West Valley Dental and Gargle developed a true collaborative partnership.
“What I really like about Gargle is that they send me reports that show exactly what is happening and what’s being done… There is a lot of communication, which is important. These reports show me that something is going on, which is really important to know. Gargle isn’t just taking my money, hitting play, and not doing anything. There is a constant focus on the practice and what we are doing.”
– Dr. Peter of Peter Family Dental
Case Study
PETER FAMILY DENTAL
The Objective
Instead of continuing to pay
substantial sums to insurance
companies in the form of write-offs, Dr. Peter transitioned his practice entirely to a fee-for-service model. This move led to a decrease in patient appointments. He initially managed his digital marketing but struggled due to limited resources and time. To address this, Dr. Peter needed a better marketing strategy to attract quality patients and keep his schedule full.
The Overview
DOUBLING NEW PATIENT COUNT WITH GARGLE’S AD AGENCY
Dr. Peter wanted to make a change. Instead of paying insurance companies thousands of dollars in write-offs, he shifted his practice to be fully fee-for-service. As expected, his patient count began to drop as he was no longer in-network with insurance providers. To increase new patient flow, Dr. Peter knew he needed to take a different approach and reallocate the money he was previously spending on insurance and invest them into his marketing strategy. Dr. Peter previously tried marketing, but it never really worked for him. Managing his digital marketing proved to be not only time-consuming but ineffective. Prior to Gargle he also hired a marketing company to run digital campaigns for him, but he said it seemed like they “took my money, and I wasn’t sure if they were doing anything with it.”
Feeling discouraged, Dr. Peter knew he needed to collaborate with a company that has a history of expertise and transparency. He remembered that Dental Marketing, the company he had previously worked with for postcards, was closely partnered with the digital marketing company Gargle. He knew that Dental Marketing was a quality company with quality products, so he had trust in Gargle from the start.
After collaborative discussions, Dr. Peter and his team at Gargle developed a strategy specific to his practice. Since Dr. Peter no longer relied on insurance companies to drive patients to his office, he had a lot of same-day appointments available. He worked with Gargle to run Google and social media ads targeting “same-day” or “emergency” patients who couldn’t get into their dentist for weeks. He also wanted to target someone looking for the RIGHT dentist. Dr. Peter approaches each patient differently and wants to ensure he has plenty of time in the appointment to get to know the patient and develop a relationship. He tried to attract patients that he could build a strong connection with.
As a result of Dr. Peter’s strategic approach to advertising, his practice went from seeing 20 new patients a month to 40 new patients a month in less than a year!
South Weber Dental
x Gargle
90%
Case Acceptance
100%
NPS/Month
The most important component of the overall marketing strategy was Gargle’s expertise in optimizing South Weber Dental’s Google Business account. Gargle’s proven strategy made it easier for patients to access vital information and improve visibility on Google.
The power of Brand Awareness
AND HOW IT INCREASES NEW PATIENT FLOW
A Dental Team Client
Problem
Dental A Team’s client seemed to have an uphill battle when they purchased their practice in early 2020. Covid-19 was just beginning to take its effect on the market, forcing small businesses and dental practices to shut down for a period of time.
In addition, Dr. Russell was having a hard time differentiating himself from the practice across the street. He would often get phone calls for their practice because of the lack of differentiation and brand awareness in the eyes of the consumer. Because of that he was losing potential new patients.
Strategy
The client had marketing goals centered on two main objectives: establishing distinct brand recognition in his local area and targeting an older demographic (ages 50 and above).
Gargle built a new website as a hub for his social media and Google ads, focusing on restorative dentistry, implants, and other complex cases. The advertising also generated more Google reviews, boosting online search credibility.
The most important component of the overall marketing strategy was Gargle’s expertise in optimizing the practice’s Google Business account. Gargle’s proven strategy made it easier for patients to access vital information and improve visibility on Google.
Results
With the help of Gargle, Dental A Team’s client now sees 30 new patients a month whereas before, they only saw 15 on average, a 100% increase in new patients! In addition with Gargle focusing on educational marketing their case acceptance rate is at 90%, surpassing their goal for the year.
The practice has increased its collections by 10% in the last year, and they are projected to exceed their goal of $1M in collections before the end of 2023.
-
100% New Patient
Increase/mo -
100% Collection
Increase -
90% Case
Acceptance Rate