You’re halfway through the year, your schedule is packed, and you’re wondering why your marketing still isn’t producing consistent results. Maybe your phone rings—but it’s not new patients. Maybe you’re spending money on ads but not seeing your chairs fill. Or worse, you haven’t looked at your marketing since January. If this feels familiar, you’re not alone—and it’s exactly why your dental marketing strategy needs a mid-year checkup.
Just like dentistry, strategy isn’t a one-time fix. It’s a system that requires regular evaluation, refinement, and customization. At Gargle, we specialize in crafting dental marketing strategies that reflect the unique goals, services, and patient base of each practice. And halfway through the year is the perfect time to pause and ask the hard question: Is my strategy actually working?
Why You Should Reevaluate Your Dental Marketing Strategy Now
It’s easy to set goals at the beginning of the year and then get buried in the day-to-day. But dental marketing isn’t about “set it and forget it.” It should reflect how your practice is growing, what services you’re prioritizing, and how your patients are engaging with you online.
Think of it this way: if you haven’t adjusted your strategy since January, you’re already behind.
More than 40% of marketers say their marketing ROI has decreased year over year—often because their tactics haven’t shifted with performance data. If your SEO rankings have plateaued or your cost-per-click has spiked, it’s time to dig into the numbers and pivot.
Signs Your Dental Marketing Strategy Needs a Refresh
Not sure where to start? Here are the red flags dentists often overlook:
Your website traffic is steady, but appointment requests aren’t increasing.
- This usually means your call-to-action is weak, your site isn’t mobile-optimized, or your messaging doesn’t match what patients are looking for. It may be time for a website refresh.
Your ads are still targeting services you no longer want to promote.
- We often find practices are paying for clicks to procedures they aren’t prioritizing anymore—like pushing Invisalign when implants are the focus.
You’re not tracking or reviewing your marketing metrics.
- If you’re not reviewing your Google Search Console, call tracking, and conversion data, you can’t make informed decisions. No data = no direction.
Your practice has changed—but your strategy hasn’t.
- Have you added a new associate? Introduced new technology? Started seeing more families or retirees? Your strategy should reflect those shifts.
What to Focus On for the Rest of the Year
Here’s how to course-correct your dental marketing strategy with real impact:
1. Set New Priorities—and Adjust Your Strategy Accordingly
Decide what services or patient types you want to attract most. Then, make sure every piece of your strategy—from PPC to your homepage messaging—aligns with that. For example, if you’re focusing on implants, have a dedicated landing page, a Google Ads campaign for “implant dentist near me,” and educational blog content supporting that goal.
2. Rely on Metrics That Matter
Stop guessing and start tracking. If you’re spending thousands on ads but don’t know your cost-per-conversion, you’re flying blind. Gargle helps you monitor what matters: keyword performance, site behavior, phone call quality, form submissions, and more—so you can make changes based on facts, not feelings.
3. Create Content That Matches Search Intent
Google’s algorithm rewards relevance. That means writing content that directly answers what patients are searching for today—not what they searched for last year. Our team of dental marketing experts (with decades of combined experience) specializes in matching your practice’s services with the right keywords and content formats—from blogs and service pages to structured data and FAQ schema.
4. Don’t Be Afraid to Switch Things Up
It’s easy to keep doing what’s familiar, but marketing is about effectiveness, not comfort. That might mean changing your ad budget, updating outdated creative, or redoing your home page layout. At Gargle, we regularly audit and refresh our clients’ strategies to ensure they stay focused on ROI—not routine.
Custom Strategy. Real Results. That’s Gargle.
Most agencies offer packages. We offer a custom marketing strategy—because no two practices are alike. Whether you’re a fee-for-service office in a quiet town or a high-volume practice in a competitive city, your marketing needs to reflect your goals, your patients, and your voice.
Our marketing team doesn’t just specialize in dental—we live and breathe it. With decades of industry experience, we know how to spot the problems, build the roadmap, and push your strategy where it needs to go.
And the best part? You’re not doing it alone. We walk with you, month over month, to refine, improve, and win—so when December hits, you’re not asking what went wrong. You’re celebrating what went right.
Next Step: Book a Marketing Review Before Q3 Starts
Don’t wait until things slow down (or, worse, fall apart). Now’s the time to schedule a mid-year strategy review with our team. We’ll show you what’s working, what’s not, and exactly how to shift gears so your dental marketing strategy can bring in the patients—and results—you want.
