Social media is widely used in the world in which we live. You are losing out on a significant opportunity to market your company and develop your brand if your practice is not active on social media. If your practice has its own social media accounts, congratulations! When it comes to interacting online with both existing and new patients, you are off to a terrific start. Don’t panic if your practice does not have a social media presence. Gargle can help!
We first find that many dentists think they must be on every social media platform. That is not the case! We constantly see dentists make the mistake of trying to do it all. While it may seem to work initially, they get busy, fail to post, or even neglect some accounts. By picking one or two platforms, you can concentrate on expanding a following, improving interaction, and attracting new patients. And a great way to attract new patients is with dental social media ads!
A Proactive Approach to Audience and Branding
It might be overwhelming to manage social media advertising. If done correctly, advertisements can help you get a good return on your investment and possibly expand your practice. Social media platforms are tried-and-true methods of getting your brand in front of your target audience.
Your brand is the first thing you should focus on when deciding to run ads. To build your brand, pick only the platforms that make sense for your dental practice. At Gargle, we can pull a report of your offices’ demographics. Knowing your demographics is essential when setting up your ads. You only want to target your audience. So some platforms make more sense than others. If your audience is 30+, then Facebook and Instagram might be best for your practice. If your audience is children and teens, then TikTok might work best.
Your postings won’t likely receive the exposure and engagement you want if you use these third-party companies like Hootsuite. You can always hire a social media management business if you don’t have time to post. Most of our client’s social media accounts are managed by Gargle, from publishing to running ads. This way, you can focus on your business.
Cost Effectiveness of Dental Social Media Ads
Social media ads are a cost-effective way to reach a large audience with your marketing message. For a relatively small investment, you can target a wide range of potential customers, including inactive patient recall efforts, through platforms like Facebook, Twitter, and Instagram. As a result, you can ensure that your ad reaches the right people, increasing the chances that they’ll take action. Overall, social media ads offer an excellent return on investment for businesses of all sizes.
A Digital Postcard
When you see a social media ad, it’s easy to think of it as just another piece of marketing noise. But if you take a step back, you’ll see that social media ads are pretty similar to digital postcards. Both are designed to grab your attention and make you take action, whether clicking on your website or scheduling an appointment.
And just like postcards, social media ads come in all shapes and sizes, from highly targeted ads that use your personal data to more general ads that rely on attractive visuals and compelling copy. So next time you’re scrolling through your social media feed, take a moment to appreciate the digital postcards that are trying to catch your eye.
Like direct mail forces interaction, social ads appear in someone’s feed at the appropriate time, allowing branding and engagement. Right now, at Gargle, the way we run dental social media ads, you will appear in potential patient feeds 3-6 times a month for a fraction of the price of a single impression per household generated with a physical postcard.
Increase Website Traffic
Social media ads are one of the most effective ways to increase website traffic. By targeting a specific audience and using relevant keywords, social media ads can help to draw potential customers to your website. Additionally, social media ads allow you to track metrics and analyze your results, so you can adjust your campaigns as needed to maximize your return on investment. At Gargle, we understand how to read the metrics and make adjustments to your ads so that you can have the most success and interactions. If you are investing in social ads, having someone who truly understands social media marketing and maximizing budgets is always best.
When it comes to social media ads, there are a few different types that you can run, depending on your goals. For example, if you want to increase brand awareness, you would like to run visually appealing ads that feature your brand prominently. Alternatively, if you’re looking to drive sales, you would want to run ads that include a call-to-action and lead customers to a landing page. No matter your social media ad, ensure it’s well-crafted and relevant to your target audience.
The Geo-Fencing Cross-Marketing Strategy
Have you heard of digital geo-fencing? Geo-fencing is a powerful tool that we can use to target potential customers with dental social media ads. By targeting ads to people physically located near your business, you can significantly increase the chances of conversion.
You can also use geo-fencing in conjunction with other cross-marketing tactics, such as mailers or postcards. By including a geo fence around your target area, you can ensure that only people interested in your product or service will see your marketing materials – which is just another touch to help place your brand in front of the right people. At Gargle, we are the leaders in postcard marketing. Combining that with our digital marketing expertise can bring your practice killer results that can get patients on your schedule.
In today’s competitive marketplace, you must use every tool at your disposal to reach potential customers. Geo-fencing is one of the most effective ways to ensure that your social media ads are seen by the people who are most likely to convert.
Take Your Paid Dental Social Game to the Next Level With Gargle
We genuinely understand the industry as a company that works exclusively with dentists. We have found that many dentists are caught in a recurring cycle of high debt, little new patient growth, and stagnant collection rates. Because of this, they are always looking to attract new patients, interact with existing patients, and increase business. At Gargle, we have found that you can grow your practice with the right dental social media tools and ads.
To maximize your return on investment, our skilled ad management team will tailor campaigns to meet your target market and all within your budget. Are you ready to get started?
Written by Lauren Tighe, published in October 2022.