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Knowing When Your Dental Marketing Needs a Spring-Clean Versus a Deep-Clean – Part 2

Spring cleaning is a great way to refresh and revive your marketing methods, but now it is time to take it a step further and deep clean your dental marketing strategy. The key to success with this is to start with the end in mind. Set yourself the goals and objectives that you want to accomplish. Build a solid foundation for your marketing by creating campaigns that are based on your mission.

Give Yourself a Direction

Vacuum direction

Giving yourself a direction in your dental marketing campaigns and strategy is essential for success in dentistry. Planning and having a clear vision of what you want to accomplish will help you focus your efforts in the right areas and ensure you reach your goals.

It is vital to ensure that your strategies and campaigns are integrated. Your website, social media, and other marketing efforts should all be working together in harmony to reach your target audience.

For example, here at Gargle, we had one orthodontist, OMI Orthodontics, who, once they created their goals and had a solid foundation for their marketing campaign, told us their vision and theme for the year was going to be centered around the word CONFIDENCE. That was the direction he wanted to take his practice that year from a branding perspective. As a marketing partner, that was a huge advantage as it allowed everyone to be on the same page. It gave us a “North Star,” which ensured our team members were running in the same direction at all times. 

When marketing your dental practice, having a clear direction is essential for success. Without a plan, it’s easy to get overwhelmed by the myriad of choices available. By setting a direction for your marketing strategy, you can focus your efforts on the most effective tactics for achieving your goals. (Keep reading below to see an example of a “Confidence” campaign)

Revise Your Mission Statement to Capture Your Practice’s Purpose and Vision

Mission statement

If you are still trying to figure out where to begin, get back to the basics. When beginning the process of creating a marketing strategy, it is crucial to consider the mission statement of your dental practice. This statement should reflect your practice’s values, purpose, and goals. It is an opportunity to communicate to potential patients what your practice is all about and why they should choose your services.

When rethinking your dental practice’s mission statement, it is important to consider why you became a dentist in the first place. What made you want to pursue a career in dentistry? What was your mission at the beginning? Your mission statement should reflect why you chose to pursue a career in dentistry and the values that drive your practice.

You want to make sure that your mission statement conveys the current state of your practice and resonates with potential patients. It is also essential to consider how your practice has changed over the years. The mission statement should reflect the evolution of your practice and the changes that have come with it. Additionally, consider what you have on your website regarding your mission – a video, a statement, or other materials.

By considering why you became a dentist, what your mission was at the beginning, and how your practice has changed over the years, you can create a mission statement that reflects the values and goals of your practice. Your mission will help communicate to potential patients why your practice is the right choice. And now that you have a clear direction and updated mission, it’s time to set goals.

Prioritize Your Goals: Keep the End in Mind

When it comes to deep cleaning your marketing strategy, it’s essential to start with the end in mind. Setting goals for your dental practice and each of your marketing campaigns and methods will help you stay focused and on track.

The first step is to identify your dental practice’s goals. Ask yourself what you want to achieve. Do you want to increase patient numbers? Increase production? Do you want to create a stronger connection with existing patients? Become more strategic by fine-tuning your marketing efforts. It’s essential to have a clear idea of what you’re aiming for before you begin any marketing efforts. Did you know that research has shown that you are 42% more likely to achieve your goals if they are written down? Where are your goals written down? Can all team members see them? 

Make sure your goals are SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Specific goals help provide focus and direction by clarifying what you’re trying to accomplish. Measurable goals allow you to track your progress and motivate you to go further. Achievable goals give you something to strive for that is realistic and within your reach. Relevant goals help you stay on track by ensuring that your goals are connected to your overall purpose or mission. Time-Bound goals give you a target date to keep you accountable and on track. By setting SMART goals, you can maximize your chances for success. SMART Goals

Building your marketing strategy is essential for achieving your goals. An accountability system will help you stay on track with your goals and objectives. It should include measurable KPIs that you can use to measure progress and success. Additionally, planning to review progress and make necessary adjustments regularly is vital to staying accountable and ensuring that goals are reached. Following these steps can create a solid foundation for success with your marketing strategy. This foundation will help you stay accountable, help you reach your goals, and help you accomplish your objectives. 

Direction ✔ Mission ✔ Goals ✔ 

Now you can successfully plan a marketing campaign!

Successfully Plan a Marketing Campaign From the Finish Line Up

When building a dental marketing campaign, starting from the end and working backward is essential. Stephen Covey’s 2nd of the 7 habits of highly effective people is “Begin with the End in Mind.” This approach allows for the most effective use of resources, as you can focus on each step of the campaign with the end goal in mind.

For example, when beginning a dental marketing campaign from the end, you can start by establishing the desired outcome. These outcomes could be an increase in patient visits, brand awareness, or a certain number of website clicks. Once you have the goal in mind, you can plan the steps of the campaign that will lead up to that outcome. These steps could include developing content, creating visuals, and scheduling social media posts.

In addition to planning the steps of the campaign, you can also consider the timeline of each step. Planning allows you to be prepared and ensure that each campaign step has a timeline that aligns with the desired outcome. For example, you may need to create visuals weeks before you launch the campaign.

Knowing the campaign’s end goal can help you determine the resources needed to reach that outcome, such as the budget for visuals, the fees associated with social media ads, and other costs. You can also consider the budget when starting from the end and working backward. This allows you to be mindful of the budget and ensure you use your resources efficiently.

Finally, it’s important to remember that you don’t have to do everything all at once. All of your efforts should be working together to achieve your desired outcome. There is a time and season for everything you do. Direct Mail Postcards, for example, will work much better when your Google Reviews successfully convert the readers to call your practice or peruse your website. If the website and reviews are not appropriately prepared to convert the attention they receive, then you will not maximize your ROI. Take your time and focus on one element of your campaign at a time to ensure you are getting the best results. By giving yourself a clear direction and not spreading your resources too thin, you can ensure that your dental marketing campaigns and strategy are successful.

Creating a Solid Foundation for Your Marketing Strategy

Now that you have set your goals, it is time to build the foundation of your marketing strategy. Building a solid foundation for your marketing strategy is essential for long-term success. A comprehensive, well-thought-out strategy serves as a roadmap for your practices’ growth, and it’s crucial to ensure that you build it on a solid foundation. Here are a few critical steps for creating a strong marketing foundation:

  • Define Your Target Audience:

    Knowing your ideal patient will help you create a strategy tailored to their needs and interests. Consider the demographics of your current patient base and determine if there are any segments that you could target more effectively. Research your target market to learn about their dental needs.

  • Choose Your Channels:

    Decide which channels (social media, email, etc.) will most effectively reach your target audience. Consider their preferences and how they use each channel to get the most out of your strategy. It’s essential to consider your available budget and prioritize which tactics you should use first. This could include traditional methods such as print or radio advertising or digital marketing tactics like search engine optimization and social media.

  • Develop a Content Plan:

    Content should be tailored to your target audience and designed to meet your goals. Create a content calendar to keep track of your planned posts and activities. Remember that the world of content should be disciplined in the art of “Deposits and Withdrawals.” A good rule of thumb is to find a way to make three times the number of valuable deposits into the community through branding, education, and service to others before you have earned the right to truly begin making your first withdrawal. Consider a 3:1 ratio in which you give 3x what you expect to receive. Establish yourself as the expert in your field, and then you will often find that the withdrawals take care of themselves.  

  • Track Your Success:

    Track the results of your efforts to understand which strategies are working and which need to be adjusted. Use analytics tools to measure your progress and make data-driven decisions. Take some time a couple of times per year to really analyze the raw data of your success, and not just a pretty PDF or filtered report that doesn’t give you enough data to make an educated and accurate assessment.

Creating a well-thought-out foundation for your dental office’s marketing strategy ensures that your efforts are effective and efficient. This foundation will help you maximize your return on investment and grow your practice over time.

Example of a Marketing Campaign:

Campaign Elements for Confidence

Objective: 

To increase awareness of the importance of good oral hygiene and its impact on overall confidence.  

Target Audience: 

Moms aged 25-39 have been focusing on their families, kids, and job and are looking for ways to improve their confidence. 

Content: 

A: Do you sometimes feel like you need braces again? You are not alone!

B: We know how hard it is to make time for yourself when you’re busy caring for your family, home, and job.

C: Good oral health is an essential part of feeling confident. Confidence is a necessity of life! You can do more, and you can start today! 

Tagline: 

A: Take the First Step to Feel More Confident About Your Smile

B: Put Yourself First! Regain Your Confidence!

C: Caring for Your Teeth Can Help You Look and Feel Your Best!

CTA: 

A: Call and Schedule Your Appointment Today!

B: Don’t Delay Another Year When You Can STRAIGHTEN YOUR SMILE THIS YEAR!

Offers: 

Free Consultation and Second Opinion & $500 OFF Braces

Ready to Showcase Your Marketing Strategy? It’s Time to Put Yourself Out There!

Cleaning window

Finding the courage to put yourself out there can be difficult, but it is essential to the success of your marketing plan. Taking the initiative to get out into the community and build relationships with potential patients can be a powerful way to increase your reach and grow your practice. When it comes to marketing, it takes more than just having a good plan; you need to be willing to take risks and put yourself out there to make your dental practice successful.  

Once you have a plan of action, it is vital to take the necessary steps to implement it. This may include attending local events, networking with other local businesses, or engaging with people online and through social media. Taking advantage of every opportunity to get your name and your practice out there can make a big difference in the success of your dental marketing plan. 

Finally, it is important to remember that marketing does not happen overnight. It takes time and dedication to build relationships and establish a presence in the community. It is crucial to keep yourself motivated and focus on the end goal to stay on track. With enough courage and dedication, you can be successful in your dental marketing plan.

Spring Clean to Deep Clean – You are Ready to Go!

Deep cleaning your marketing strategy is not only a great way to refresh and revive your marketing methods, but it is also an essential step in ensuring the success of your dental practice. Having a clear vision of what you want to achieve and setting goals for your campaigns are critical for creating a successful marketing strategy. Building a solid foundation for your marketing strategy, taking risks, and putting yourself out there are all critical elements to achieving success. With a clear mission and a well-thought-out plan, you can ensure your dental practice is in the best position to thrive.

Grow Your Dental Practice with Expert Marketing Strategies – Let Us Help You Reach Your Goals!

At Gargle, we understand your dental practice needs a vision for success. That’s why we offer comprehensive marketing services to help you find your vision and create a plan of action to help you reach your goals.

We can help you build a comprehensive marketing strategy that considers your practice’s strengths, weaknesses, and target audience. This strategy will include the best marketing channels and strategies for your practice to reach your goals, from traditional marketing methods such as direct mail, radio, and print to modern strategies like email campaigns, social media marketing, and SEO.

With our help, you can create highly successful campaigns. Take advantage of our comprehensive marketing services and we’ll ensure that your practice is increasing new patient numbers, production and that your goals are reached! 

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